A win-win for shops
Think of display counters as your silent salesperson.
When you run a cafe or bakery, having a glass display helps you showcase all those beautiful baked goods, guiding your customers to get a treat for themselves or someone else.
These pieces of furniture make it easier than ever to engage in a conversation with a customer and encourage them to try something new by simply pointing at it. They speed up decision-making and increase sales, which is a win-win for everyone.
At Frimovel, we design and fit display counters, so you don’t have to stress about all the different options or worry about outsourcing the installation process.
Speak to FrimovelMost people think of bakery counters and displays as simply a way of organising and presenting freshly baked goods. And while that's true, the real magic happens when those counters elevate your customer’s experience from "let me grab a bite" to "that looks so good, I need to have it."
We collaborate closely with bakeries to create layouts that make customers more likely to add "just one more thing" before they even realise it.
At Frimovel, we design bakery counters that engineer the entire customer journey:
Your customer’s eye naturally moves from top to bottom, left to right, and your counters should guide them toward your hero products.
Freshly baked goods positioned at eye level or just within arm’s reach massively increase impulse buys.
Properly fitted glass helps protect delicate pastries from dust or drying out, without hiding them away.
Coffee shops and restaurants do 100% benefit from fitting a display counter.
Sure, we go to cafés for the coffee and to restaurants for the meal. But how often does a perfectly positioned brownie, scone or slice of cake catch your eye and change your order on the spot?
That’s the power of a display. Like we said before, it’s the silent salesperson who says to the customer, “treat yourself.”
Not everything belongs on a display counter, and that’s okay.
What products to showcase will strictly depend on your goals. However, it’s good practice to think of your display counter as a stage:
Which fresh goods deserve more attention than others? And what about plated dishes? An English breakfast needs its place on a menu, not behind glass next to the brownies.
It sounds like a lot to consider, but we’ll ensure everything is in order once we start designing your displays. You bring the goods; we make sure they get noticed.
From warm wood to sleek glass, your counter should match your aesthetic and the types of products you sell.
We offer all kinds of options, whether you need a rustic, traditional style or a minimalist, modern edge. Fear not, the display will still be made of durable, food-safe glass; however, the body and frame can be tailored to match your brand:
For a warm, handcrafted feel, perfect for artisan bakeries and patisseries.
Ideal for high-traffic cafés needing something both stylish and hardwearing.
A great choice for modern, urban restaurants aiming for an industrial chic vibe.
Lightweight, flexible, and great for bright, playful brands.
Shows off your products perfectly
Protects freshness and hygiene
Feels timeless and premium, no matter your style
No matter the material, we make sure every counter is sturdy, beautiful, and built to last.
Getting a new display is easy, but building one that fits your shop is priceless.
At Frimovel, we have a full team of shop fitters ready to assist, design, and build high-quality, durable counters.
From consultation to installation, we handle every detail. Even better, we make sure there’s minimal disruption and maximum impact for your business; backed up by a 12-month parts and labour warranty as well.
If you are renovating or opening a new space, we’d love to hear about your vision.
Registered Company Name: Frimovel UK Limited. Registered Address: 8b Enterprise Way, Burnley, England, BB12 6LT. Registered Company Number: 06505109
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